REFRESH FANS

Dashboard Overview

Real-time marketing performance metrics and lead intelligence

0
Total Leads Generated
Dec-Feb Period
0
Total Call Leads
89.4% of Total
0
Total Form Leads
8.9% of Total
$0
Closed Won Opportunity Value
Pipeline Value
Lead Generation Trend by Month
Leads by Source
Leads by Country
Lead Type Distribution
Lead Stage Distribution
Top Performing Channel
Google My Business drives 59% of all leads with consistent monthly performance.
Peak Performance
January 2026 saw 72 leads generated - the highest monthly volume in the period.
Revenue Potential
Google Organic leads show highest opportunity value at $3,264 average per qualified lead.
Quality Focus
Lead Forms convert to opportunities at 27.3% vs 2.7% for Calls - prioritize form optimization.

Channel Analysis

Performance breakdown across marketing channels

Google My Business
59.3% of total leads
Total Leads 73
Opportunity Value $145
Avg Value/Lead $1.99
Google Ads
26.8% of total leads
Total Leads 33
Opportunity Value $21,135
Avg Value/Lead $640
Google Organic
12.2% of total leads
Total Leads 15
Opportunity Value $48,959
Avg Value/Lead $3,264
Leads by Channel Over Time
Lead Stage by Channel
Opportunity Value by Channel

Lead Performance Analysis

Deep dive into lead stages and conversion metrics

Monthly Lead Growth
Lead Stage Pipeline
Opportunity Value by Stage
Recent Lead Activity
Source Type Country Stage Opportunity Value Status

Call vs Lead Form Analysis

Comparative performance between call and form leads

0
Call Leads
89.4%
0
Form Leads
8.9%
0%
Call Conversion Rate
Low
0%
Form Conversion Rate
High
Lead Type Distribution
Conversion Comparison
Stage Distribution by Type
Opportunity Value Comparison

Revenue Opportunities

Pipeline value and opportunity analysis

$0
Total Pipeline Value
Active
$0
Closed Won
18.7%
$0
In Progress
81.3%
$0
Avg Deal Size
Qualified
Revenue by Source
Revenue by Stage
Optimization Opportunity
Google Organic leads have 10x higher value than GMB. Consider SEO investment to increase organic volume.
Quality Alert
43% of leads marked as Spam. Review targeting criteria to improve lead quality across all channels.
Growth Recommendation
Form leads convert at 10x the rate of calls. Add more CTAs and optimize forms to increase submission rate.